The thesis for the Master of Science in Communication Design at the Politecnico di Milano explores the impact of COVID-19 on social interactions, focusing on how communication design can bridge the gaps caused by prolonged social distancing. It centers on Milan's public transportation system as a venue for fostering new connections and community engagement.
The project introduces Ciao!Ciao!, a society-centered communication campaign designed to help Milan commuters initiate conversations and build relationships based on shared interests. Key elements include:
Poster Campaigns: Vibrant, attention-grabbing posters with QR codes tailored to different Milan neighborhoods.
Digital Platform: A website offering a 24-hour encrypted chatroom with translation features, encouraging safe and inclusive interactions.
Design Approach: Inspired by Bruno Munari's methodology, emphasizing problem definition, creativity, and user-centered solutions.
The campaign prioritizes data privacy, leveraging QR codes to connect users without accessing personal information or geolocation data. By using public transit as a unifying space, Ciao!Ciao! aims to rebuild community bonds and create a starting point for meaningful social connections in a post-pandemic world.
